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Commercial Timber Frame Buildings
Timber frames create stimulating visual environments for restaurants, retail stores, clubhouses, banquet halls, offices and hotels.
The Cornerstone Theory of Timber Frame Magnetism
“All other variables being equal, timber framed commercial spaces have a stimulating effect on consumer behavior, as measured by: number of repeat visits, long term loyalty and more frequent referral of friends and visitors.”
Cornerstone Timberframes has been involved in many commercial projects over the past two decades and has seen first hand how many businesses have become the preferred destinations within their market area following construction of new or added-on timber frame spaces. This is not a “honeymoon effect”, often seen when a business opens a new location – it carries forward year after year. Why?
Our observation is that an impressive timber structure complemented by stone and other natural materials has a very pleasant effect upon the human senses. In the same way that beautiful scenery, well crafted art or enjoyable music has a positive impact on the mind, a thoughtfully designed space using traditional timber framing has the very same impression. And the result is obvious: “Where people feel inspired and at ease are also the very same places where they love to return to again and again.” Perhaps that is why the most highly prized wedding reception hall in our region is a timber frame building and it would also account, in some measure, for the success of the top local restaurant who obviously trade on good food and attentive service but also has the most distinguished ambience in the region.
While the case for using timber frame in food service and meeting spaces is easily supported by the reasons provided above, it also makes good sense in a wider circle of commercial uses. An accountant summed up his decision to build a timber frame office this way, “I wanted my staff and clients to really enjoy coming into this building. We were tired of suspended ceilings, fluorescent lights, bland walls and tiny cubicles. The timber frame reinforces my firm’s reputation as being, “solid, dependable – in for the long haul.” And, my clients really enjoy our “one of a kind” board room which gets steady use for annual meetings.”
Bottom Line: Quality Commercial & Timber Frame makes a Great Team!
Timber frames create stimulating visual environments for restaurants, retail stores, clubhouses, banquet halls, offices and hotels.
The Cornerstone Theory of Timber Frame Magnetism
“All other variables being equal, timber framed commercial spaces have a stimulating effect on consumer behavior, as measured by: number of repeat visits, long term loyalty and more frequent referral of friends and visitors.”
Cornerstone Timberframes has been involved in many commercial projects over the past two decades and has seen first hand how many businesses have become the preferred destinations within their market area following construction of new or added-on timber frame spaces. This is not a “honeymoon effect”, often seen when a business opens a new location – it carries forward year after year. Why?
Our observation is that an impressive timber structure complemented by stone and other natural materials has a very pleasant effect upon the human senses. In the same way that beautiful scenery, well crafted art or enjoyable music has a positive impact on the mind, a thoughtfully designed space using traditional timber framing has the very same impression. And the result is obvious: “Where people feel inspired and at ease are also the very same places where they love to return to again and again.” Perhaps that is why the most highly prized wedding reception hall in our region is a timber frame building and it would also account, in some measure, for the success of the top local restaurant who obviously trade on good food and attentive service but also has the most distinguished ambience in the region.
While the case for using timber frame in food service and meeting spaces is easily supported by the reasons provided above, it also makes good sense in a wider circle of commercial uses. An accountant summed up his decision to build a timber frame office this way, “I wanted my staff and clients to really enjoy coming into this building. We were tired of suspended ceilings, fluorescent lights, bland walls and tiny cubicles. The timber frame reinforces my firm’s reputation as being, “solid, dependable – in for the long haul.” And, my clients really enjoy our “one of a kind” board room which gets steady use for annual meetings.”
Bottom Line: Quality Commercial & Timber Frame makes a Great Team!
